Organisations come together to support innovation in healthcare technology
The collaboration will help to demonstrate the relevance and effectiveness of technology solutions for health and care providers
Two organisations focused on helping health technology companies to grow their market opportunities, have formed a new partnership that will extend their combined expertise in the sector.
The partnership between Health Tech Enterprise and Highland Marketing will help both companies meet more of their clients’ needs and comes as new government strategy on health technology calls for improved visibility of effective innovations.
In the future both organisations will work together to help companies demonstrate the relevance and effectiveness of important solutions to health and care providers.
Health Tech Enterprise, originally a spinout from the Royal Papworth Hospital, is a health technology consultancy that works to improve people’s health, helping to assess unmet need, overcome market access challenges, and commercialise innovative ideas and solutions.
And Highland Marketing has built a strong reputation in the health tech sector over more than 20 years, raising the profile of important technologies and their impact in the NHS and internationally.
It provides a full range of marketing, communications, content, PR, market access, and consultancy services through a dedicated team focused on championing the role of health tech.
The two organisations will now collaborate to identify opportunities to expand how they support their existing clients.
And new opportunities to help more organisations hoping to bring products to market, or to develop their existing market presence, will also be explored.
Dr Anne Blackwood, chief executive at Health Tech Enterprise, said: “This is about offering an enhanced service and being part of a wider ecosystem that can support health tech companies.
“We look for partners with synergistic offerings to the services we provide to deliver the most value we can.
“By partnering with Highland Marketing which has an indepth understanding of the health tech market, and which offers a quality service that companies can rely on, this partnership gives us an enhanced proposition as we help to transform innovative ideas into products that can benefit patients.”
Mark Venables, chief executive at Highland Marketing, added: “Working with Health Tech Enterprise will extend the specialist support we can provide for our clients as we continue to collectively develop a complete set of marketing and market access services.
“Clients can see the value in having a strategic relationship with partners that are established and can work well together because they are knowledgeable and professional about the sector they serve and we are confident that this relationship will be beneficial for those we serve in the sector.”